Why A Great Domain Is Important To Your Business

Easy to Remember. A website is like a store, and the domain name is the location of the store. If it's easy for people to find your location, then you'll have more traffic, which is good for your business. If your domain is long and hard to remember, chances are, some of your customers will get lost along the way. As they say, LOCATION, LOCATION, LOCATION.
Easy to Market. You won't need to always rely on Google search for people to find you. If you have a good and short domain name, people who see your card, brochures, or other materials will remember your domain more easily. A short domain can also increase direct word-of-mouth referrals which, as we all know, converts really, really well.
More Credible. If you have a premium domain name, people are more likely to think of you and your company as trustworthy and credible. This will go a long way towards the growth of your business.